The sports industry in an increasingly digitalized world

The sports industry in an increasingly digitalized world

In sports, the uptake of technology is increasing rapidly on many levels — from monitoring and improving performance and the prevention and/or reduction of accidents in the field, to the provision of a better experience for spectators and everything in between. Tracking players’ movements across the pitch, using data to analyse opponents’ game plans, and using the cloud to make sure fans across the globe never miss a moment, are some of the ways technology is impacting sports.

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