Big data analytics as a fan engagement tool in sports

Big data analytics as a fan engagement tool in sports

The amount of data we produce every day is astounding. What is more, 90% of the data in the world was generated over the last two years alone (2016–2018). The analysis of the large and varied datasets we produce (the so called “big data”) is used across all industries in order to unveil hidden patterns, uncover information and help organizations make strategic decisions. In fact, industries like energy, music, insurance and telecom were radically transformed by the adoption and analysis of big data. The trend is now revolutionizing sports in a fast and defining way.

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